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Experience absolute picture quality with Sony’s flagship professional 4K display with Sony XR processing.
Supreme picture quality and brightness in our largest screen size
It’s BRAVIA at its brightest and biggest. Designed to perform flawlessly in demanding professional environments, super-size 98” BRAVIA BZ50L boasts cutting-edge technology and installation-friendly features. With 780 nit brightness, cinematic color, contrast and a huge viewing angle plus doubled memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.
Spectacular 780 nit brightness, and more
Brighter is better. In busy retail showrooms or corporate lobbies, 98” BRAVIA shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.
High refresh rate
98” BRAVIA sports a 4K 120Hz panel, teamed with XR Motion Clarity and Motionflow XR to express fast paced on-screen movement with unprecedented smoothness, clarity and realism.
Richer, more lifelife color
XR Triluminos Pro color technology expresses an even wider palette of exquisitely lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.
Cognitive Processor XR
The world’s first picture processor with cognitive intelligence understands how humans really see the world. 98″ BRAVIA with Cognitive Processor XR opens up an unprecedented viewing experience that immerses you even more deeply in the scene.
Discover an even wider palette of beautifully natural colors with extended hue and saturation, vivid shades, and realistic textures.
Cognitive Processor XR accesses vast amounts of picture data, intelligently recreating lost details and texture with upscaled image sources.
XR Motion Clarity analyzes scene data to ensure on-screen action stays smooth, bright, and clear without blur, even in fast-moving scenes.
With XR Contrast Booster, bright areas are brighter and dark areas darker, adding depth to scenes without lost highlights or shadow details.
Professionally designed for flexible installation
Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. 98” BRAVIA is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments.
Lighten the load
98” BRAVIA BZ50L weighs around 20 kg less than the previous 100” 100BZ40J model, lightening the load on installation teams.
Safer carrying
Ergonomically positioned lower horizontal levels are easy to grab, making lifting easier and more comfortable.
Easier access
The ability to carry BRAVIA vertically (portrait style) gives easier access to elevators and stairways.
Side mounted terminals
All signal connections – including audio, video, networking, control and USB ports – are mounted on the side of the display to simplify installation.
Subtle logo positioning
The Sony logo is discreetly positioned on the edge of the display’s beautifully slim 20 mm bezel. So there’s nothing to distract your audience from immersive, super-size images.
Portrait and tilt
Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.
Robust Usability
The BRAVIA FW-98BZ50L contains a host of useful functions for business, such as purpose driven applications and setting customization to make daily work more efficient.
Professional Settings
BRAVIA makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote-control functions, remove labels, and block buttons to avoid tampering when the screen’s being used in public spaces. Customize and store display settings, then copy them easily from display to display via USB flash memory.
Simple signage
Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it’s slipped into BRAVIA. It’s that simple.
Meet more easily
Get Google Meet from Google Play Store, and pair BRAVIA with a compatible webcam for easy video meetings on the big 98” screen.
Simple screen mirroring
Easily mirror content wirelessly from your own handheld device onto BRAVIA with in-built support for Apple AirPlay and Google Chromecast.
Flexible content layout
In-built support for HTML5 lets you use BRAVIA to display interactive signage content without needing a dedicated set-top box, media player, or PC. On-screen content can be freely laid out using 4K video, still images, or even with the HDMI input.
Get great pictures fast
Forget fiddling with display settings – focus on getting amazing results without fuss. One Step Setting offers presets tuned to your environment, including meeting room, vivid signage, natural signage and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings and more.
Large 32 GB internal storage
The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. 98” BRAVIA doubles internal storage from 16 GB to a generous 32 GB – giving loads more room on board to hold apps, photos, videos and digital signage.
Sustainability in every scene
With growing demand for ever larger TVs and Professional Displays, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realizing efficiency gains from product development right through to watching TV and viewing displays.
Explore BRAVIA display solutions
There’s a full range of display solutions from Sony – including BRAVIA 4K HDR professional displays, projectors and LED video walls – to meet your most exacting business requirements.
Retail
Spark shoppers’ imaginations with colorful visuals and informative signage.
Education
Enrich learning in university lecture halls, auditoriums and school classrooms.
Corporate Workspaces
Take visual communications to the next level in boardrooms, lobbies, and meeting spaces.
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> Next Day Delivery (cut off order time - 4:00pm)
All orders eligible (subject to items being in stock, please call us on 0800 170 7012 to confirm availability, our site does not show stock levels) for next day delivery placed before 4.00pm will ship on our standard next day service. Any order placed after this time will be dispatched the following day.
Please note: it may not be possible for Next Day Delivery to Northern Ireland, Republic of Ireland, Scottish Highlands, and the Channel Islands. Please contact us for more information regarding delivery to these places.
> Standard Next Day Delivery
Most products are shipped as standard on a next working day delivery. Delivery can be anytime between 7.30am and 6.00pm and will require a signature upon delivery.
> Next Day Delivery - Pre 10.30am
Delivery the following working day before 10.30am. Your order must be placed before midday on the previous working day to ensure delivery on time. Please be aware this is not available to all UK postcodes.
> Next Day Delivery - Pre 12.00 Noon
Delivery before 12.00 noon the following working day. Your order must be placed before midday on the previous working day to ensure delivery on time. Please be aware this is not available to all UK postcodes.
In the event of adverse weather conditions there may be some delays to the delivery of your order.
Some large and bulky items are shipped via a palletised delivery and can take 48-hours. Items may take longer and we will notify you if this is the case with your order.
Our delivery service is available for all addresses within Mainland UK. Please be aware delivery service/charges may differ for Northern Ireland, Scottish Highlands, Channel Islands and the Republic of Ireland.
Please note that working days exclude Saturdays, Sundays and Bank Holidays.
As all our parcels require a signature upon delivery; we are unable to deliver to PO Box addresses. Orders to one address may be delivered in one or more deliveries. Any delivery timescales are indicative only. We use a number of courier and delivery companies including Royal Mail, UPS, DHL and City Link as well as others. For security reasons all parcels must be signed for on receipt. If you will not be at home during normal office hours you can provide us with an alternative delivery address where someone will be available to sign for your parcel.
If you would like any additional information about deliveries to the UK, Scottish Highlands and Channel Islands or any information about International deliveries please contact our customer services team on 0800 170 7012.
Timed delivery Pre 12.00am - from £15.00 (not available to all UK postcodes)
Timed Delivery Pre 10.30am - from £20.00 (not available to all UK postcodes)
Delivery to Ireland from £25.00 (1 - 2 days)
Delivery charges to Scottish Highlands, Channel Islands, Northern Ireland or Republic of Ireland can vary. Please contact us for more accurate information regarding delivery charges to these places.
Palletised items or oversized items priced individually and can be up to 48-hour delivery.
Free of charge delivery is offered on certain items as advertised.
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You may purchase right here online with our secure ordering system, or you may call our AV Specialists to place your order. We offer the following options for your purchase.
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Primary Schools, Secondary Schools, Universities,
Local Authorities
NHS
Business upon approval
Others upon approval
If you require an account please call us on 0800 170 7012
The following will be required for a purchase order:
The purchase order should be made out to AV Partsmaster
Include a billing address and a shipping address.
The P.O. number
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If you would like to pay by bank transfer please call us on 0800 170 7012
*Purchase orders are accepted for educational and government orders. Our payment terms are Net 30 days. Other customers seeking 30-day terms will be considered on a case by case basis. All purchase orders are subject to credit approval prior to shipment.