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SKU: FW-98BZ53L | Brand: Sony

SKU: FW-98BZ53L | Brand: Sony

Sony FW-98BZ53L 98" BRAVIA 4K HDR Commercial Display

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Screen Size 98"
Resolution 4K UHD
Brightness 780 cd/m²
Operating System Android TV
Operational Hours 24/7
Weight 67.2 kg

Order Before 4pm for Next Working Day Delivery*

Was £5,667.82 Save 6% £5,349.00Excl VAT Was £6,801.38 Save 6% £6,418.80Inc VAT

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  • Order before 4pm for next working day delivery
  • Please note working days are Monday - Friday
  • If ordered before 4pm on a Friday, delivery would be Monday

  • Order before 4pm for next working day delivery
  • Please note working days are Monday - Friday
  • If ordered before 4pm on a Friday, delivery would be Monday

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Two BRAVIA displays, left with a person staring to the left, right with sea waves

BRAVIA FW-98BZ53L
Realise absolute image quality: flagship 98-inch 4K Ultra HD HDR BRAVIA Professional Display with Deep Black Non-Glare Coating and Cognitive Processor XR.

Awesome picture quality, brightness and contrast in our largest screen size
The extraordinary presence of our biggest, brightest Professional BRAVIA demands every audience’s attention. Blending cutting-edge technology with installation-friendly features, 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. With spectacular 780 nit brightness, cinematic colour and a huge viewing angle plus capacious 32 GB memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.

Spectacular 780 nit brightness, and more
Brightness matters. In busy retail showrooms or corporate lobbies, 98” BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.

Deep Black Non-Glare Coating ensures clarity and contrast, even in bright lighting
Bright or harsh room lights can mean grey, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms. Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast, it’s the key to dynamic visuals bursting with true-to-life colour and detail that inspire everyone, from corporate visitors and staff to shoppers and students.

Anti-Glare
A microscopic unevenness is added to the surface of the display panel. Incident light is diffusely reflected in all directions, becoming a whitish blur that’s less noticeable to viewers than sharply reflected light.

Low Reflection
A special coating is added to the surface of the panel. Incident light rays bounce off the surface of the clear layer, as well as the panel surface beneath. Interference between the reflected rays causes cancellation, reducing reflections seen by viewers.

High refresh rate
98” BRAVIA BZ53L sports a 4K 120Hz panel, coupled with XR Motion Clarity and Motionflow XR to reproduce fast paced on-screen movement with unprecedented smoothness, clarity and realism.

Richer, more lifelike colour
XR Triluminos Pro colour technology expresses an even wider palette of exquisitively lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.

Cognitive Processor XR™
The world’s first picture processor with cognitive intelligence understands how humans really see the world. The 98″ BRAVIA BZ53L with Cognitive Processor XR™ opens up an unprecedented viewing experience, immersing you even more deeply in every scene.

Exceptional dynamic range with Full Array Local Dimming
Our Full Array LED screen technology delivers superior contrast compared with conventional edge LED screens. It’s also more energy efficient, helping you enjoy spectacular high-contrast images while consuming less power.

With conventional edge LED backlight
Conventional displays use just one row of LEDs to balance light across the screen. This means dark parts of the image are not as dark, and light parts not as light as they should be.

With BRAVIA XR Full Array LED backlight
With LEDs across the whole screen, LED power and intensity can be adjusted much more precisely according to the scene. Light goes exactly where it’s needed, while dark parts of the screen stay dark.

Lighten the load
The 98” BRAVIA BZ53L weighs around 20kg less than Sony’s earlier-generation 100” 100BZ40J model, lightening the load on installation teams.

Safer carrying
Ergonomically positioned lower horizontal levels are easy to grab, making lifting more comfortable.

Easier access
The ability to temporarily carry BRAVIA vertically (portrait style) gives easier access for installers in elevators and stairways.

Side-mounted terminals
All signal connections – including audio, video, networking, control and USB ports – are mounted on the side of the display to simplify installation.

Subtle logo positioning
The Sony logo is discreetly positioned on the edge of the display’s beautifully slim 20mm bezel, so there’s nothing to distract your audience from immersive, super-size images.

Portrait and tilt
Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.

Robust usability
BRAVIA FW-98BZ53L contains a host of useful functions for business, such as purpose-driven applications and setting customization to make daily work more efficient.

Professional settings
BRAVIA makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote control functions, remove labels, and block buttons to avoid tampering when the screen is being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.

Simple signage
Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it’s slipped into BRAVIA. It’s that simple.


Meet more easily
Get Google Meet from Google Play Store and pair BRAVIA with a compatible webcam for easy video meetings on the big 98” screen.

Simple screen mirroring
Easily mirror content wirelessly from your own handheld device onto BRAVIA with in-built support for Apple AirPlay and Google Chromecast.

Flexible content layout
Built-in support for HTML5 lets you use BRAVIA to display interactive signage content without needing a dedicated set-top box, media player, or PC. On-screen content can be freely laid out using 4K video, still images, or even with the HDMI input.

Get great pictures fast
Forget fiddling with display settings – focus on getting amazing results without fuss. One-Step Setting offers presets tuned to your environment, including meeting room, vivid signage, natural signage, and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings, and more.

Large 32GB internal storage
The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. The 98” BRAVIA BZ53L offers a very generous 32GB internal storage – giving loads more room onboard to hold apps, photos, videos, and digital signage.

BZ53L with high definition realistic nature landscape

Sustainability in every scene

With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realising efficiency gains from product development right through to displaying content and viewing screens.

Next Day Delivery (cut off order time - 4:00pm)
All orders eligible (subject to items being in stock, please call us on 0800 047 3425 to confirm availability, our site does not show stock levels) for next day delivery placed before 4.00pm will ship on our standard next day service. Any order placed after this time will be dispatched the following day.

Please note: it may not be possible for Next Day Delivery to Northern Ireland, Republic of Ireland, Scottish Highlands, and the Channel Islands. Please contact us for more information regarding delivery to these places.

Standard Next Day Delivery
Most products are shipped as standard on a next working day delivery.  Delivery can be anytime between 7.30am and 6.00pm and will require a signature upon delivery.

Next Day Delivery - Pre 10.30am 
Delivery the following working day before 10.30am. Your order must be placed before midday on the previous working day to ensure delivery on time. Please be aware this is not available to all UK postcodes.

Next Day Delivery - Pre 12.00 Noon 
Delivery before 12.00 noon the following working day. Your order must be placed before midday on the previous working day to ensure delivery on time. Please be aware this is not available to all UK postcodes.

In the event of adverse weather conditions there may be some delays to the delivery of your order.

Some large and bulky items are shipped via a palletised delivery and can take 48-hours.  Items may take longer and we will notify you if this is the case with your order.

Our delivery service is available for all addresses within Mainland UK. Please be aware delivery service/charges may differ for Northern Ireland, Scottish Highlands, Channel Islands and the Republic of Ireland.

Please note that working days exclude Saturdays, Sundays and Bank Holidays.

As all our parcels require a signature upon delivery; we are unable to deliver to PO Box addresses. Orders to one address may be delivered in one or more deliveries. Any delivery timescales are indicative only.  We use a number of courier and delivery companies including Royal Mail, UPS, DHL and City Link as well as others.  For security reasons all parcels must be signed for on receipt. If you will not be at home during normal office hours you can provide us with an alternative delivery address where someone will be available to sign for your parcel.

If you would like any additional information about deliveries to the UK, Scottish Highlands and Channel Islands or any information about International deliveries please contact our customer services team on 0800 047 3425.

Delivery Charges
Projector Lamps – Free shipping to mainland UK

Standard Next-Day Delivery - from £8.99

Timed delivery Pre 12.00am - from £15.00 (not available to all UK postcodes)

Timed Delivery Pre 10.30am - from £20.00 (not available to all UK postcodes)

Delivery to Ireland from £25.00 (1 - 2 days)

Delivery charges to Scottish Highlands, Channel Islands, Northern Ireland or Republic of Ireland can vary. Please contact us for more accurate information regarding delivery charges to these places.

Palletised items or oversized items priced individually and can be up to 48-hour delivery.

Free of charge delivery is offered on certain items as advertised.

Returns Information
We understand that from time to time you may wish to return a product to us. Please selected from the return options below:

- Pleas click here to view our full Returns Policy

- Please click here to view our Returns Form

Please note: If the returns form doesn't confirm your request has been submitted then please clear your web browser cache or use Incognito mode in your preferred Internet browser.

You may purchase right here online with our secure ordering system, or you may call our AV Specialists to place your order. We offer the following options for your purchase.

Credit Card

  • Mastercard
  • Visa
  • Visa Delta
  • Switch

Purchase Order*

  • Primary Schools, Secondary Schools, Universities,
  • Local Authorities
  • NHS
  • Business upon approval
  • Others upon approval
  • If you require an account please call us on 0800 047 3425

    The following will be required for a purchase order:
     
  • The purchase order should be made out to AV Partsmaster
  • Include a billing address and a shipping address.
  • The P.O. number
  • Net 30 terms
  • Description of what you're ordering
  • Signature

If you would like to pay by bank transfer please call us on 0800 047 3425

*Purchase orders are accepted for educational and government orders. Our payment terms are Net 30 days. Other customers seeking 30-day terms will be considered on a case by case basis. All purchase orders are subject to credit approval prior to shipment.

Product Info

Product Description

Documents

Delivery & Returns

Payment & Security

 

Two BRAVIA displays, left with a person staring to the left, right with sea waves

BRAVIA FW-98BZ53L
Realise absolute image quality: flagship 98-inch 4K Ultra HD HDR BRAVIA Professional Display with Deep Black Non-Glare Coating and Cognitive Processor XR.

Awesome picture quality, brightness and contrast in our largest screen size
The extraordinary presence of our biggest, brightest Professional BRAVIA demands every audience’s attention. Blending cutting-edge technology with installation-friendly features, 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. With spectacular 780 nit brightness, cinematic colour and a huge viewing angle plus capacious 32 GB memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.

Spectacular 780 nit brightness, and more
Brightness matters. In busy retail showrooms or corporate lobbies, 98” BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.

Deep Black Non-Glare Coating ensures clarity and contrast, even in bright lighting
Bright or harsh room lights can mean grey, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms. Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast, it’s the key to dynamic visuals bursting with true-to-life colour and detail that inspire everyone, from corporate visitors and staff to shoppers and students.

Anti-Glare
A microscopic unevenness is added to the surface of the display panel. Incident light is diffusely reflected in all directions, becoming a whitish blur that’s less noticeable to viewers than sharply reflected light.

Low Reflection
A special coating is added to the surface of the panel. Incident light rays bounce off the surface of the clear layer, as well as the panel surface beneath. Interference between the reflected rays causes cancellation, reducing reflections seen by viewers.

High refresh rate
98” BRAVIA BZ53L sports a 4K 120Hz panel, coupled with XR Motion Clarity and Motionflow XR to reproduce fast paced on-screen movement with unprecedented smoothness, clarity and realism.

Richer, more lifelike colour
XR Triluminos Pro colour technology expresses an even wider palette of exquisitively lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.

Cognitive Processor XR™
The world’s first picture processor with cognitive intelligence understands how humans really see the world. The 98″ BRAVIA BZ53L with Cognitive Processor XR™ opens up an unprecedented viewing experience, immersing you even more deeply in every scene.

Exceptional dynamic range with Full Array Local Dimming
Our Full Array LED screen technology delivers superior contrast compared with conventional edge LED screens. It’s also more energy efficient, helping you enjoy spectacular high-contrast images while consuming less power.

With conventional edge LED backlight
Conventional displays use just one row of LEDs to balance light across the screen. This means dark parts of the image are not as dark, and light parts not as light as they should be.

With BRAVIA XR Full Array LED backlight
With LEDs across the whole screen, LED power and intensity can be adjusted much more precisely according to the scene. Light goes exactly where it’s needed, while dark parts of the screen stay dark.

Lighten the load
The 98” BRAVIA BZ53L weighs around 20kg less than Sony’s earlier-generation 100” 100BZ40J model, lightening the load on installation teams.

Safer carrying
Ergonomically positioned lower horizontal levels are easy to grab, making lifting more comfortable.

Easier access
The ability to temporarily carry BRAVIA vertically (portrait style) gives easier access for installers in elevators and stairways.

Side-mounted terminals
All signal connections – including audio, video, networking, control and USB ports – are mounted on the side of the display to simplify installation.

Subtle logo positioning
The Sony logo is discreetly positioned on the edge of the display’s beautifully slim 20mm bezel, so there’s nothing to distract your audience from immersive, super-size images.

Portrait and tilt
Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.

Robust usability
BRAVIA FW-98BZ53L contains a host of useful functions for business, such as purpose-driven applications and setting customization to make daily work more efficient.

Professional settings
BRAVIA makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote control functions, remove labels, and block buttons to avoid tampering when the screen is being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.

Simple signage
Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it’s slipped into BRAVIA. It’s that simple.


Meet more easily
Get Google Meet from Google Play Store and pair BRAVIA with a compatible webcam for easy video meetings on the big 98” screen.

Simple screen mirroring
Easily mirror content wirelessly from your own handheld device onto BRAVIA with in-built support for Apple AirPlay and Google Chromecast.

Flexible content layout
Built-in support for HTML5 lets you use BRAVIA to display interactive signage content without needing a dedicated set-top box, media player, or PC. On-screen content can be freely laid out using 4K video, still images, or even with the HDMI input.

Get great pictures fast
Forget fiddling with display settings – focus on getting amazing results without fuss. One-Step Setting offers presets tuned to your environment, including meeting room, vivid signage, natural signage, and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings, and more.

Large 32GB internal storage
The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. The 98” BRAVIA BZ53L offers a very generous 32GB internal storage – giving loads more room onboard to hold apps, photos, videos, and digital signage.

BZ53L with high definition realistic nature landscape

Sustainability in every scene

With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realising efficiency gains from product development right through to displaying content and viewing screens.

Next Day Delivery (cut off order time - 4:00pm)
All orders eligible (subject to items being in stock, please call us on 0800 047 3425 to confirm availability, our site does not show stock levels) for next day delivery placed before 4.00pm will ship on our standard next day service. Any order placed after this time will be dispatched the following day.

Please note: it may not be possible for Next Day Delivery to Northern Ireland, Republic of Ireland, Scottish Highlands, and the Channel Islands. Please contact us for more information regarding delivery to these places.

Standard Next Day Delivery
Most products are shipped as standard on a next working day delivery.  Delivery can be anytime between 7.30am and 6.00pm and will require a signature upon delivery.

Next Day Delivery - Pre 10.30am 
Delivery the following working day before 10.30am. Your order must be placed before midday on the previous working day to ensure delivery on time. Please be aware this is not available to all UK postcodes.

Next Day Delivery - Pre 12.00 Noon 
Delivery before 12.00 noon the following working day. Your order must be placed before midday on the previous working day to ensure delivery on time. Please be aware this is not available to all UK postcodes.

In the event of adverse weather conditions there may be some delays to the delivery of your order.

Some large and bulky items are shipped via a palletised delivery and can take 48-hours.  Items may take longer and we will notify you if this is the case with your order.

Our delivery service is available for all addresses within Mainland UK. Please be aware delivery service/charges may differ for Northern Ireland, Scottish Highlands, Channel Islands and the Republic of Ireland.

Please note that working days exclude Saturdays, Sundays and Bank Holidays.

As all our parcels require a signature upon delivery; we are unable to deliver to PO Box addresses. Orders to one address may be delivered in one or more deliveries. Any delivery timescales are indicative only.  We use a number of courier and delivery companies including Royal Mail, UPS, DHL and City Link as well as others.  For security reasons all parcels must be signed for on receipt. If you will not be at home during normal office hours you can provide us with an alternative delivery address where someone will be available to sign for your parcel.

If you would like any additional information about deliveries to the UK, Scottish Highlands and Channel Islands or any information about International deliveries please contact our customer services team on 0800 047 3425.

Delivery Charges
Projector Lamps – Free shipping to mainland UK

Standard Next-Day Delivery - from £8.99

Timed delivery Pre 12.00am - from £15.00 (not available to all UK postcodes)

Timed Delivery Pre 10.30am - from £20.00 (not available to all UK postcodes)

Delivery to Ireland from £25.00 (1 - 2 days)

Delivery charges to Scottish Highlands, Channel Islands, Northern Ireland or Republic of Ireland can vary. Please contact us for more accurate information regarding delivery charges to these places.

Palletised items or oversized items priced individually and can be up to 48-hour delivery.

Free of charge delivery is offered on certain items as advertised.

Returns Information
We understand that from time to time you may wish to return a product to us. Please selected from the return options below:

- Pleas click here to view our full Returns Policy

- Please click here to view our Returns Form

Please note: If the returns form doesn't confirm your request has been submitted then please clear your web browser cache or use Incognito mode in your preferred Internet browser.

You may purchase right here online with our secure ordering system, or you may call our AV Specialists to place your order. We offer the following options for your purchase.

Credit Card

  • Mastercard
  • Visa
  • Visa Delta
  • Switch

Purchase Order*

  • Primary Schools, Secondary Schools, Universities,
  • Local Authorities
  • NHS
  • Business upon approval
  • Others upon approval
  • If you require an account please call us on 0800 047 3425

    The following will be required for a purchase order:
     
  • The purchase order should be made out to AV Partsmaster
  • Include a billing address and a shipping address.
  • The P.O. number
  • Net 30 terms
  • Description of what you're ordering
  • Signature

If you would like to pay by bank transfer please call us on 0800 047 3425

*Purchase orders are accepted for educational and government orders. Our payment terms are Net 30 days. Other customers seeking 30-day terms will be considered on a case by case basis. All purchase orders are subject to credit approval prior to shipment.

 

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FW-98BZ53L
<p>&nbsp;</p><p style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/cx5JhNAuhRA" width="640"></iframe><img alt="Two BRAVIA displays, left with a person staring to the left, right with sea waves" src="https://pro.sony/s3/2024/04/10100729/BRAVIA-FW-98BZ53L-Hero-1000x700.png" /></p><p><strong>BRAVIA FW-98BZ53L</strong><br />Realise absolute image quality: flagship 98-inch 4K Ultra HD HDR BRAVIA Professional Display with Deep Black Non-Glare Coating and Cognitive Processor XR.</p><p><img src="https://pro.sony/s3/2024/04/09090601/Awesome-picture-quality-brightness-and-contrast-in-our-largest-screen-size-2050x600.png" /></p><p><strong>Awesome picture quality, brightness and contrast in our largest screen size</strong><br />The extraordinary presence of our biggest, brightest Professional BRAVIA demands every audience&rsquo;s attention. Blending cutting-edge technology with installation-friendly features, 98&rdquo; BRAVIA BZ53L adds Sony&rsquo;s unique Deep Black Non-Glare Coating for even more dynamic visuals that always stand out. With spectacular 780 nit brightness, cinematic colour and a huge viewing angle plus capacious 32 GB memory to store more apps and content, it&rsquo;s the 4K HDR professional display that&rsquo;s bigger in every way.</p><p><img src="https://pro.sony/s3/2024/04/10101212/Spectacular-780-nit-brightness-and-more-2050x600.png" /></p><p><strong>Spectacular 780 nit brightness, and more</strong><br />Brightness matters. In busy retail showrooms or corporate lobbies, 98&rdquo; BRAVIA BZ53L shines with an extraordinary 780 nit screen brightness that can&rsquo;t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.</p><p><img src="https://pro.sony/s3/2024/04/09095727/Deep-Black-Non-Glare-Coating_-clarity-and-contrast-even-in-bright-lighting-2050x600.png" /></p><p><strong>Deep Black Non-Glare Coating ensures clarity and contrast, even in bright lighting</strong><br />Bright or harsh room lights can mean grey, washed-out images in retail stores and shopping malls, corporate lobbies, conference rooms and classrooms. Sony&rsquo;s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast, it&rsquo;s the key to dynamic visuals bursting with true-to-life colour and detail that inspire everyone, from corporate visitors and staff to shoppers and students.</p><p><img src="https://pro.sony/s3/2024/04/09090805/Anti-Glare-690x300.png" /></p><p><strong>Anti-Glare</strong><br />A microscopic unevenness is added to the surface of the display panel. Incident light is diffusely reflected in all directions, becoming a whitish blur that&rsquo;s less noticeable to viewers than sharply reflected light.</p><p><img src="https://pro.sony/s3/2024/04/09090816/Low-reflection-690x300.png" /></p><p><strong>Low Reflection</strong><br />A special coating is added to the surface of the panel. Incident light rays bounce off the surface of the clear layer, as well as the panel surface beneath. Interference between the reflected rays causes cancellation, reducing reflections seen by viewers.</p><p><img src="https://pro.sony/s3/2024/04/09090853/Deep-black-1600x450.png" /></p><p><strong>High refresh rate</strong><br />98&rdquo; BRAVIA BZ53L sports a 4K 120Hz panel, coupled with XR Motion Clarity and Motionflow XR to reproduce fast paced on-screen movement with unprecedented smoothness, clarity and realism.</p><p><strong>Richer, more lifelike colour</strong><br />XR Triluminos Pro colour technology expresses an even wider palette of exquisitively lifelike hues and tones, thanks to Sony&rsquo;s unique Cognitive Processor XR processor.</p><p><strong>Cognitive Processor XR&trade;</strong><br />The world&rsquo;s first picture processor with cognitive intelligence understands how humans really see the world. The 98&Prime; BRAVIA BZ53L with Cognitive Processor XR&trade; opens up an unprecedented viewing experience, immersing you even more deeply in every scene.</p><p><strong>Exceptional dynamic range with Full Array Local Dimming</strong><br />Our Full Array LED screen technology delivers superior contrast compared with conventional edge LED screens. It&rsquo;s also more energy efficient, helping you enjoy spectacular high-contrast images while consuming less power.</p><p><img src="https://pro.sony/s3/2024/04/09091504/With-conventional-edge-LED-backlight-690x420.png" /></p><p><strong>With conventional edge LED backlight</strong><br />Conventional displays use just one row of LEDs to balance light across the screen. This means dark parts of the image are not as dark, and light parts not as light as they should be.</p><p><img src="https://pro.sony/s3/2024/04/09091522/With-BRAVIA-XR-Full-Array-LED-backlight-690x420.png" /></p><p><strong>With BRAVIA XR Full Array LED backlight</strong><br />With LEDs across the whole screen, LED power and intensity can be adjusted much more precisely according to the scene. Light goes exactly where it&rsquo;s needed, while dark parts of the screen stay dark.</p><p><img src="https://pro.sony/s3/2024/04/09091615/Lighten-the-load-690x500.png" /></p><p><strong>Lighten the load</strong><br />The 98&rdquo; BRAVIA BZ53L weighs around 20kg less than Sony&rsquo;s earlier-generation 100&rdquo; 100BZ40J model, lightening the load on installation teams.</p><p><img src="https://pro.sony/s3/2024/04/09091634/Safer-carrying-690x500.png" /></p><p><strong>Safer carrying</strong><br />Ergonomically positioned lower horizontal levels are easy to grab, making lifting more comfortable.</p><p><img src="https://pro.sony/s3/2024/04/09091647/Easier-access-690x500.png" /></p><p><strong>Easier access</strong><br />The ability to temporarily carry BRAVIA vertically (portrait style) gives easier access for installers in elevators and stairways.</p><p><img src="https://pro.sony/s3/2024/04/09092127/Side-mounted-terminals-690x500.png" /></p><p><strong>Side-mounted terminals</strong><br />All signal connections &ndash; including audio, video, networking, control and USB ports &ndash; are mounted on the side of the display to simplify installation.</p><p><img src="https://pro.sony/s3/2024/04/09092143/Subtle-logo-positioning-690x500.png" /></p><p><strong>Subtle logo positioning</strong><br />The Sony logo is discreetly positioned on the edge of the display&rsquo;s beautifully slim 20mm bezel, so there&rsquo;s nothing to distract your audience from immersive, super-size images.</p><p><img src="https://pro.sony/s3/2024/04/09092157/Portrait-and-tilt-690x500.png" /></p><p><strong>Portrait and tilt</strong><br />Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.</p><p><strong>Robust usability</strong><br />BRAVIA FW-98BZ53L contains a host of useful functions for business, such as purpose-driven applications and setting customization to make daily work more efficient.</p><p><img src="https://pro.sony/s3/2024/04/09092226/Professional-Settings-690x500.png" /></p><p><strong>Professional settings</strong><br />BRAVIA makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote control functions, remove labels, and block buttons to avoid tampering when the screen is being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.</p><p><img src="https://pro.sony/s3/2024/04/09092250/Simple-signage-690x500.png" /></p><p><strong>Simple signage</strong><br />Informing and guiding visitors with digital signage in retail stores and corporate spaces has never been easier. On-board BRAVIA Signage Free (BSF) software automatically plays out HTML content, video and photos copied onto a USB stick memory when it&rsquo;s slipped into BRAVIA. It&rsquo;s that simple.</p><p><img src="https://pro.sony/s3/2024/04/09092326/Meet-more-easily.png" /></p><p><br /><strong>Meet more easily</strong><br />Get Google Meet from Google Play Store and pair BRAVIA with a compatible webcam for easy video meetings on the big 98&rdquo; screen.</p><p><img src="https://pro.sony/s3/2024/04/09092340/Simple-screen-mirroring.png" /></p><p><strong>Simple screen mirroring</strong><br />Easily mirror content wirelessly from your own handheld device onto BRAVIA with in-built support for Apple AirPlay and Google Chromecast.</p><p><img src="https://pro.sony/s3/2024/04/09092403/Flexible-content-layout.png" /></p><p><strong>Flexible content layout</strong><br />Built-in support for HTML5 lets you use BRAVIA to display interactive signage content without needing a dedicated set-top box, media player, or PC. On-screen content can be freely laid out using 4K video, still images, or even with the HDMI input.</p><p><img src="https://pro.sony/s3/2024/04/09092446/Get-great-pictures-fast-690x500.png" /></p><p><strong>Get great pictures fast</strong><br />Forget fiddling with display settings &ndash; focus on getting amazing results without fuss. One-Step Setting offers presets tuned to your environment, including meeting room, vivid signage, natural signage, and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings, and more.</p><p><img src="https://pro.sony/s3/2024/04/09092504/Large-32GB-internal-storage-690x500.png" /></p><p><strong>Large 32GB internal storage</strong><br />The internal memory on some other displays is eaten up by the operating system, leaving little space for your own apps and content. The 98&rdquo; BRAVIA BZ53L offers a very generous 32GB internal storage &ndash; giving loads more room onboard to hold apps, photos, videos, and digital signage.</p><p><img alt="BZ53L with high definition realistic nature landscape" src="https://pro.sony/s3/2024/04/09092525/With-BRAVIA-sustainability-in-every-scene.jpg" /></p><h3>Sustainability in every scene</h3><p>With growing demand for ever larger display screens, there is also the risk of greater resource and energy use. However, Sony&rsquo;s sustainability commitments are realising efficiency gains from product development right through to displaying content and viewing screens.</p>