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  Next day delivery available - Order before 4pm

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SKU: FWD-77XR80 | Brand: Sony

SKU: FWD-77XR80 | Brand: Sony

Sony FWD-77XR80 77" Commercial TV

Screen Size 77"
Resolution 4K Ultra HD
Aspect ratio 16:9
Dimensions 1713 x 1012 x 405 mm
Weight 34 kg

Order Before 4pm for Next Working Day Delivery*

£4,140.53  Excl VAT £4,968.64  Inc VAT

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  • Order before 4pm for next working day delivery
  • Please note working days are Monday - Friday
  • If ordered before 4pm on a Friday, delivery would be Monday

  • Order before 4pm for next working day delivery
  • Please note working days are Monday - Friday
  • If ordered before 4pm on a Friday, delivery would be Monday

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77" Black, Bravia 8 Commercial TV, OLED 4K HDR, 4 x HDMI

Pure black OLED, bright and beautiful
Truly brilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism and combined it with an aesthetic slimness and sleek design that blends in beautifully with any environment. Accompanied by cinematic sound direct from the screen, Acoustic Surface Audio+ ensures what you see and what you hear are perfectly matched. You can also enjoy an almost endless library of apps & content via the intuitive Google TV platform.

Every scene brighter with brilliant colour and contrast
More colour and contrast in highlights. With a high luminance panel and temperature sensor, this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.

Unmatched realism with XR Processor
Powered for precision. Our XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.

Over a billion vivid, real-world colours
See the world’s colours with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Even fast-moving action stays clear and blur-free
XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.
All the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.

Screen speaker, always cinematic
Bring cinema home with sound and pictures, perfectly in sync. Acoustic Surface Audio +™. has actuators behind the screen that vibrate and turn it into a speaker, delivering clear and immersive sound from the centre with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround. Be immersed.
Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos® and DTS:X support provides unforgettable spatial sound.

Harmonic Presence. Slim and chic for your living space.
Takes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with your environment. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.

Entertainment you love. With help from Google.
Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.
Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Various features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.

Incredible home cinema experience. IMAX Enhanced, Dolby Vision® and Dolby Atmos®
Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos®, for an unbelievable atmospheric and immersive viewing experience.

Eco Remote. Easy to find, clean and use anytime.
Controls everything. Our compact Eco Remote uses approximately 80% recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices

Eco Dashboard 2 - Check your eco settings. See your power usage.
Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

SORPLAS™
Think of the planet. Our TVs uses Sony-developed SORPLAS™ recycled plastics, reducing virgin plastic use by 60% while maintaining durability, and 48% less plastic in our packaging.

Free Next Working Day Delivery* (cut off order time - 4:00pm)
All on orders over £100.00 with the exception of the following brands - Celexon, Dell, Iiyama, Labbox, Loxit, Samsung, Stumpfl, RA, Unicol and Zioxi. All orders are subject to items being in stock, please call us on 0800 170 7012 to confirm availability, our site does not show stock levels). For next working day orders placed before 4.00pm, we will ship on our standard next day service (excluding Saturday and Sunday). Any order placed after this time will be dispatched the following day. Any orders placed on either Saturday or Sunday will be dispatched on the next working day.

Please note: Our free next working day delivery service is strictly only available for UK-Mainland only. Isle of Wight, Isle of Man, Northern Ireland, Jersey and Guernsey are not applicable for free next working day delivery options. All free delivery options are subject to change at anytime.

*All orders are subject to stock availability, please call us on 0800 170 7012 to confirm availability, our site does not show stock levels

 

Standard Next Working Day Delivery
All products and orders that are not applicable for free next day delivery will be shipped as standard on a next working day delivery. Delivery can be anytime between 7.30am and 6.00pm and will require a signature upon delivery. All orders are subject to items being in stock, please call us on 0800 170 7012 to confirm availability, our site does not show stock levels). For next working day orders placed before 4.00pm, we will ship on our standard next day service (excluding Saturday and Sunday). Any order placed after this time will be dispatched the following day. Any orders placed on either Saturday or Sunday will be dispatched on the next working day.

Please note: Our standard next working day delivery service is strictly only available for UK-Mainland only. Isle of Wight, Isle of Man, Northern Ireland, Jersey and Guernsey are not applicable for free next working day delivery options. All free delivery options are subject to change at anytime.

Please note: Our standard next working day delivery service is not available for Celexon and Zioxi products. Please call us on 0800 170 7012 to confirm delivery timeframes and associated delivery costs for these products

*All orders are subject to stock availability, please call us on 0800 170 7012 to confirm availability, our site does not show stock levels

 

Next Working Day Delivery - Pre 10.30am 
Delivery the following working day before 10.30am. Your order must be placed before midday on the previous working day to ensure delivery on time. Please be aware this is not available to all UK postcodes. Any orders placed on either Saturday or Sunday will be dispatched on the next working day.

Please note: All exclusions/exceptions listed in both Free Next-Working Day Delivery and Standard Next-Working Day Delivery are applicable for both pre 10:30am and Pre 12:00 noon delivery options. For delivery assurance, we advise that you call our team prior to ordering if you need an item delivered either pre 10:30am or pre 12:00 noon.

Next Working Day Delivery - Pre 12.00 Noon 
Delivery before 12.00 noon the following working day. Your order must be placed before midday on the previous working day to ensure delivery on time. Please be aware this is not available to all UK postcodes. Any orders placed on either Saturday or Sunday will be dispatched on the next working day.

Please note: All exclusions/exceptions listed in both Free Next-Working Day Delivery and Standard Next-Working Day Delivery are applicable for both pre 10:30am and Pre 12:00 noon delivery options. For delivery assurance, we advise that you call our team prior to ordering if you need an item delivered either pre 10:30am or pre 12:00 noon.

 

Republic of Ireland Delivery
Due to the varied costs associated with delivery to the Republic of Ireland, we would strongly advise that you call our sales team to discuss specific delivery charges. Online delivery charges to the Republic of Ireland may not always be accurate (especially for heavier/larger items). 

In the event of adverse weather conditions there may be some delays to the delivery of your order.

Some large and bulky items are shipped via a palletised delivery and can take 48-hours.  Items may take longer and we will notify you if this is the case with your order.

Our delivery service is available for all addresses within Mainland UK. Please be aware delivery service/charges may differ for Northern Ireland, Scottish Highlands, Channel Islands and the Republic of Ireland.

Please note that working days exclude Saturdays, Sundays and Bank Holidays.

As all our parcels require a signature upon delivery; we are unable to deliver to PO Box addresses. Orders to one address may be delivered in one or more deliveries. Any delivery timescales are indicative only.  We use a number of courier and delivery companies including Royal Mail, UPS, DHL and City Link as well as others.  For security reasons all parcels must be signed for on receipt. If you will not be at home during normal office hours you can provide us with an alternative delivery address where someone will be available to sign for your parcel.

If you would like any additional information about deliveries to the UK, Scottish Highlands and Channel Islands or any information about International deliveries please contact our customer services team on 0800 170 7012.

 

Northern Ireland Delivery
Due to the varied costs associated with delivery to the Northern Ireland, we would strongly advise that you call our sales team to discuss specific delivery charges. Online delivery charges to the Northern Ireland may not always be accurate (especially for heavier/larger items). 

In the event of adverse weather conditions there may be some delays to the delivery of your order.

Some large and bulky items are shipped via a palletised delivery and can take 48-hours.  Items may take longer and we will notify you if this is the case with your order.

Our delivery service is available for all addresses within Mainland UK. Please be aware delivery service/charges may differ for Northern Ireland, Scottish Highlands, Channel Islands and the Republic of Ireland.

Please note that working days exclude Saturdays, Sundays and Bank Holidays.

As all our parcels require a signature upon delivery; we are unable to deliver to PO Box addresses. Orders to one address may be delivered in one or more deliveries. Any delivery timescales are indicative only.  We use a number of courier and delivery companies including Royal Mail, UPS, DHL and City Link as well as others.  For security reasons all parcels must be signed for on receipt. If you will not be at home during normal office hours you can provide us with an alternative delivery address where someone will be available to sign for your parcel.

If you would like any additional information about deliveries to the UK, Scottish Highlands and Channel Islands or any information about International deliveries please contact our customer services team on 0800 170 7012.

 

Delivery Charges
Projector Lamps – Free Delivery (UK Mainland Only)

Free Next-Working Day Delivery - Free on Orders Over £100.00 (please see brand/product/location exclusions/exceptions above)

Standard Next-Working Day Delivery - from £8.99

Timed delivery Pre 12.00am - from £15.00 (not available to all UK postcodes)

Timed Delivery Pre 10.30am - from £20.00 (not available to all UK postcodes)

Delivery to Ireland from £25.00 (1 - 2 days)

Delivery charges to Scottish Highlands, Channel Islands, Northern Ireland or Republic of Ireland can vary. Please contact us for more accurate information regarding delivery charges to these places.

Palletised items or oversized items priced individually and can be up to 48-hour delivery.

Free of charge delivery is offered on certain items as advertised.
 

Returns Information
We understand that from time to time you may wish to return a product to us. Please selected from the return options below:

- Please click here to view our full Returns Policy

- Please click here to view our Returns Form

Please note: If the returns form doesn't confirm your request has been submitted then please clear your web browser cache or use Incognito mode in your preferred Internet browser.

You may purchase right here online with our secure ordering system, or you may call our AV Specialists to place your order. We offer the following options for your purchase.

Credit Card

  • Mastercard
  • Visa
  • Visa Delta
  • Switch

Purchase Order*

  • Primary Schools, Secondary Schools, Universities,
  • Local Authorities
  • NHS
  • Business upon approval
  • Others upon approval
  • If you require an account please call us on 0800 047 3425

    The following will be required for a purchase order:
     
  • The purchase order should be made out to AV Partsmaster
  • Include a billing address and a shipping address.
  • The P.O. number
  • Net 30 terms
  • Description of what you're ordering
  • Signature

If you would like to pay by bank transfer please call us on 0800 047 3425

*Purchase orders are accepted for educational and government orders. Our payment terms are Net 30 days. Other customers seeking 30-day terms will be considered on a case by case basis. All purchase orders are subject to credit approval prior to shipment.

Product Info

77" Black, Bravia 8 Commercial TV, OLED 4K HDR, 4 x HDMI

Pure black OLED, bright and beautiful
Truly brilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism and combined it with an aesthetic slimness and sleek design that blends in beautifully with any environment. Accompanied by cinematic sound direct from the screen, Acoustic Surface Audio+ ensures what you see and what you hear are perfectly matched. You can also enjoy an almost endless library of apps & content via the intuitive Google TV platform.

Every scene brighter with brilliant colour and contrast
More colour and contrast in highlights. With a high luminance panel and temperature sensor, this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.

Unmatched realism with XR Processor
Powered for precision. Our XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.

Over a billion vivid, real-world colours
See the world’s colours with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Even fast-moving action stays clear and blur-free
XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.
All the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.

Screen speaker, always cinematic
Bring cinema home with sound and pictures, perfectly in sync. Acoustic Surface Audio +™. has actuators behind the screen that vibrate and turn it into a speaker, delivering clear and immersive sound from the centre with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround. Be immersed.
Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos® and DTS:X support provides unforgettable spatial sound.

Harmonic Presence. Slim and chic for your living space.
Takes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with your environment. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.

Entertainment you love. With help from Google.
Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.
Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Various features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.

Incredible home cinema experience. IMAX Enhanced, Dolby Vision® and Dolby Atmos®
Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos®, for an unbelievable atmospheric and immersive viewing experience.

Eco Remote. Easy to find, clean and use anytime.
Controls everything. Our compact Eco Remote uses approximately 80% recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices

Eco Dashboard 2 - Check your eco settings. See your power usage.
Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

SORPLAS™
Think of the planet. Our TVs uses Sony-developed SORPLAS™ recycled plastics, reducing virgin plastic use by 60% while maintaining durability, and 48% less plastic in our packaging.

Free Next Working Day Delivery* (cut off order time - 4:00pm)
All on orders over £100.00 with the exception of the following brands - Celexon, Dell, Iiyama, Labbox, Loxit, Samsung, Stumpfl, RA, Unicol and Zioxi. All orders are subject to items being in stock, please call us on 0800 170 7012 to confirm availability, our site does not show stock levels). For next working day orders placed before 4.00pm, we will ship on our standard next day service (excluding Saturday and Sunday). Any order placed after this time will be dispatched the following day. Any orders placed on either Saturday or Sunday will be dispatched on the next working day.

Please note: Our free next working day delivery service is strictly only available for UK-Mainland only. Isle of Wight, Isle of Man, Northern Ireland, Jersey and Guernsey are not applicable for free next working day delivery options. All free delivery options are subject to change at anytime.

*All orders are subject to stock availability, please call us on 0800 170 7012 to confirm availability, our site does not show stock levels

 

Standard Next Working Day Delivery
All products and orders that are not applicable for free next day delivery will be shipped as standard on a next working day delivery. Delivery can be anytime between 7.30am and 6.00pm and will require a signature upon delivery. All orders are subject to items being in stock, please call us on 0800 170 7012 to confirm availability, our site does not show stock levels). For next working day orders placed before 4.00pm, we will ship on our standard next day service (excluding Saturday and Sunday). Any order placed after this time will be dispatched the following day. Any orders placed on either Saturday or Sunday will be dispatched on the next working day.

Please note: Our standard next working day delivery service is strictly only available for UK-Mainland only. Isle of Wight, Isle of Man, Northern Ireland, Jersey and Guernsey are not applicable for free next working day delivery options. All free delivery options are subject to change at anytime.

Please note: Our standard next working day delivery service is not available for Celexon and Zioxi products. Please call us on 0800 170 7012 to confirm delivery timeframes and associated delivery costs for these products

*All orders are subject to stock availability, please call us on 0800 170 7012 to confirm availability, our site does not show stock levels

 

Next Working Day Delivery - Pre 10.30am 
Delivery the following working day before 10.30am. Your order must be placed before midday on the previous working day to ensure delivery on time. Please be aware this is not available to all UK postcodes. Any orders placed on either Saturday or Sunday will be dispatched on the next working day.

Please note: All exclusions/exceptions listed in both Free Next-Working Day Delivery and Standard Next-Working Day Delivery are applicable for both pre 10:30am and Pre 12:00 noon delivery options. For delivery assurance, we advise that you call our team prior to ordering if you need an item delivered either pre 10:30am or pre 12:00 noon.

Next Working Day Delivery - Pre 12.00 Noon 
Delivery before 12.00 noon the following working day. Your order must be placed before midday on the previous working day to ensure delivery on time. Please be aware this is not available to all UK postcodes. Any orders placed on either Saturday or Sunday will be dispatched on the next working day.

Please note: All exclusions/exceptions listed in both Free Next-Working Day Delivery and Standard Next-Working Day Delivery are applicable for both pre 10:30am and Pre 12:00 noon delivery options. For delivery assurance, we advise that you call our team prior to ordering if you need an item delivered either pre 10:30am or pre 12:00 noon.

 

Republic of Ireland Delivery
Due to the varied costs associated with delivery to the Republic of Ireland, we would strongly advise that you call our sales team to discuss specific delivery charges. Online delivery charges to the Republic of Ireland may not always be accurate (especially for heavier/larger items). 

In the event of adverse weather conditions there may be some delays to the delivery of your order.

Some large and bulky items are shipped via a palletised delivery and can take 48-hours.  Items may take longer and we will notify you if this is the case with your order.

Our delivery service is available for all addresses within Mainland UK. Please be aware delivery service/charges may differ for Northern Ireland, Scottish Highlands, Channel Islands and the Republic of Ireland.

Please note that working days exclude Saturdays, Sundays and Bank Holidays.

As all our parcels require a signature upon delivery; we are unable to deliver to PO Box addresses. Orders to one address may be delivered in one or more deliveries. Any delivery timescales are indicative only.  We use a number of courier and delivery companies including Royal Mail, UPS, DHL and City Link as well as others.  For security reasons all parcels must be signed for on receipt. If you will not be at home during normal office hours you can provide us with an alternative delivery address where someone will be available to sign for your parcel.

If you would like any additional information about deliveries to the UK, Scottish Highlands and Channel Islands or any information about International deliveries please contact our customer services team on 0800 170 7012.

 

Northern Ireland Delivery
Due to the varied costs associated with delivery to the Northern Ireland, we would strongly advise that you call our sales team to discuss specific delivery charges. Online delivery charges to the Northern Ireland may not always be accurate (especially for heavier/larger items). 

In the event of adverse weather conditions there may be some delays to the delivery of your order.

Some large and bulky items are shipped via a palletised delivery and can take 48-hours.  Items may take longer and we will notify you if this is the case with your order.

Our delivery service is available for all addresses within Mainland UK. Please be aware delivery service/charges may differ for Northern Ireland, Scottish Highlands, Channel Islands and the Republic of Ireland.

Please note that working days exclude Saturdays, Sundays and Bank Holidays.

As all our parcels require a signature upon delivery; we are unable to deliver to PO Box addresses. Orders to one address may be delivered in one or more deliveries. Any delivery timescales are indicative only.  We use a number of courier and delivery companies including Royal Mail, UPS, DHL and City Link as well as others.  For security reasons all parcels must be signed for on receipt. If you will not be at home during normal office hours you can provide us with an alternative delivery address where someone will be available to sign for your parcel.

If you would like any additional information about deliveries to the UK, Scottish Highlands and Channel Islands or any information about International deliveries please contact our customer services team on 0800 170 7012.

 

Delivery Charges
Projector Lamps – Free Delivery (UK Mainland Only)

Free Next-Working Day Delivery - Free on Orders Over £100.00 (please see brand/product/location exclusions/exceptions above)

Standard Next-Working Day Delivery - from £8.99

Timed delivery Pre 12.00am - from £15.00 (not available to all UK postcodes)

Timed Delivery Pre 10.30am - from £20.00 (not available to all UK postcodes)

Delivery to Ireland from £25.00 (1 - 2 days)

Delivery charges to Scottish Highlands, Channel Islands, Northern Ireland or Republic of Ireland can vary. Please contact us for more accurate information regarding delivery charges to these places.

Palletised items or oversized items priced individually and can be up to 48-hour delivery.

Free of charge delivery is offered on certain items as advertised.
 

Returns Information
We understand that from time to time you may wish to return a product to us. Please selected from the return options below:

- Please click here to view our full Returns Policy

- Please click here to view our Returns Form

Please note: If the returns form doesn't confirm your request has been submitted then please clear your web browser cache or use Incognito mode in your preferred Internet browser.

You may purchase right here online with our secure ordering system, or you may call our AV Specialists to place your order. We offer the following options for your purchase.

Credit Card

  • Mastercard
  • Visa
  • Visa Delta
  • Switch

Purchase Order*

  • Primary Schools, Secondary Schools, Universities,
  • Local Authorities
  • NHS
  • Business upon approval
  • Others upon approval
  • If you require an account please call us on 0800 047 3425

    The following will be required for a purchase order:
     
  • The purchase order should be made out to AV Partsmaster
  • Include a billing address and a shipping address.
  • The P.O. number
  • Net 30 terms
  • Description of what you're ordering
  • Signature

If you would like to pay by bank transfer please call us on 0800 047 3425

*Purchase orders are accepted for educational and government orders. Our payment terms are Net 30 days. Other customers seeking 30-day terms will be considered on a case by case basis. All purchase orders are subject to credit approval prior to shipment.

 

Brand Image

 

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Commercial Displays
FWD-77XR80
<p><u><strong>77" Black, Bravia 8 Commercial TV, OLED 4K HDR, 4 x HDMI</strong></u></p><p><b>Pure black OLED, bright and beautiful</b><br />Truly brilliant pictures. We&rsquo;ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism and combined it with an aesthetic slimness and sleek design that blends in beautifully with any environment. Accompanied by cinematic sound direct from the screen, Acoustic Surface Audio+ ensures what you see and what you hear are perfectly matched. You can also enjoy an almost endless library of apps & content via the intuitive Google TV platform.<br /><br /><b>Every scene brighter with brilliant colour and contrast</b><br />More colour and contrast in highlights. With a high luminance panel and temperature sensor, this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.<br /><br /><b>Unmatched realism with XR Processor</b><br />Powered for precision. Our XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.<br /><br /><b>Over a billion vivid, real-world colours</b><br />See the world&rsquo;s colours with all the vibrance of real life. Our XR Triluminos Pro&trade; reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.<br /><br /><b>Even fast-moving action stays clear and blur-free</b><br />XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.<br />All the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.<br /><br /><b>Screen speaker, always cinematic</b><br />Bring cinema home with sound and pictures, perfectly in sync. Acoustic Surface Audio +&trade;. has actuators behind the screen that vibrate and turn it into a speaker, delivering clear and immersive sound from the centre with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.<br /><br /><b>Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround. Be immersed.</b><br />Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos&reg; and DTS:X support provides unforgettable spatial sound.<br /><br /><b>Harmonic Presence. Slim and chic for your living space.</b><br />Takes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with your environment. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.<br /><br /><b>Entertainment you love. With help from Google.</b><br />Google TV&trade; brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.<br />Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.<br /><br /><b>Various features in HDMI 2.1</b><br />With 4K/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.<br /><br /><b>Incredible home cinema experience. IMAX Enhanced, Dolby Vision&reg; and Dolby Atmos&reg;</b><br />Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX&reg; Enhanced, DTS:X&reg;, Dolby Vision&reg; and Dolby Atmos&reg;, for an unbelievable atmospheric and immersive viewing experience.<br /><br /><b>Eco Remote. Easy to find, clean and use anytime.</b><br />Controls everything. Our compact Eco Remote uses approximately 80% recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices<br /><br /><b>Eco Dashboard 2 - Check your eco settings. See your power usage.</b><br />Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.<br /><br /><b>SORPLAS&trade;</b><br />Think of the planet. Our TVs uses Sony-developed SORPLAS&trade; recycled plastics, reducing virgin plastic use by 60% while maintaining durability, and 48% less plastic in our packaging.</p>